If you’re a freelancer with a passion for Facebook Ads, or you represent a small but dynamic agency with significant experience in the North American market, then this message is for you.
And if you’re not the collaborator we are looking for… you could earn $1000 if you recommend the person who goes on to become our partner! Read on to find out how.
In the past 5 years the All About Parenting team have organised over 2000 free seminars, conferences and intensive workshops for more than 250,000 parents from around the world.
It might look like we’ve come a long way, but what we have achieved so far is very little compared to what we want to do in the next 10 years.
Three years from now, we want to be operating in more than 30 countries. We realize that it’s a pretty crazy objective for a team as small as ours, but that just spurs us on even more.
Our vision is to inspire a critical mass of parents around the world to learn All About Parenting – then inspire other parents to do the same.
Unfortunately, schooling doesn’t always prepare us for day-to-day life. We’ve ended up believing that there is no need or it’s not normal to learn about how to raise a fulfilled child.
There’s nothing that impacts as much on our lives as the parent-child relationship (a.k.a. parenting). This is why we’ve decided to make it our team’s mission.
We want to make parents around the world feel that learning about the parent-child relationship (parenting) is as normal as taking driving lessons before getting behind the wheel.
We don’t think it’s fair that you spend more time learning how to drive than you do about raising a child who is, after all, a future adult.
Still, perhaps the most satisfying work in developing All About Parenting as an organisation is seeing that what we created in Romania is becoming popular abroad and is changing the lives of parents who don’t speak Romanian, Poles, Canadians, Brits, Germans, Russians and, last but not least, Azeris.
Meet our Lead Trainer, Patrick Ney
Patrick Ney is the father of 2 wonderful girls and is one of the most active parenting experts in Poland.
Patrick is the Lead Trainer at All About Parenting, the only parenting methodology based on the latest research in the science of motivation, such as Self-Determination Theory. He has several international accreditations as a Facilitator, Coach and Trainer.
It might look like we’ve come a long way, but what we have achieved so far is very little compared to what we want to do in the next 10 years .
Three years from now, we want to be operating in more than 30 countries. We realize that it’s a pretty crazy objective for a team as small as ours, but that just spurs us on even more.
Our vision is that by inspiring a “critical mass” of parents around the world to choose to learn All About Parenting, they will then inspire other parents to do the same.
Unfortunately, schooling doesn’t always prepare us for day-to-day life. We’ve ended up believing that there is no need or it’s not normal to learn about how to raise a fulfilled child.
There’s nothing that impacts as much on the life of each one of us as the parent-child relationship (a.k.a. parenting). This is why we’ve decided to make it our team’s mission.
We want to make parents around the world feel that learning about the parent-child relationship (parenting) is as normal as taking driving lessons before getting behind the wheel.
We don’t think it’s fair that you spend more time learning how to drive than you do about raising a child who is, after all, a future adult.
We want to change this perception in the collective mentality.
And this is where you come in.
We are looking for an agency/freelancer to create Facebook Ads campaigns for our free webinars that target parents living in the US and Canada (and other English-speaking countries, further down the line).
We are looking for an agency/freelancer who already has a lot of experience in North America and can demonstrate outstanding results they’ve had in the past. Ideally, you have achieved these results in a field similar to ours.
Our objectives are clear and simple. Though simple doesn’t mean that it’s easy.
In our first month of collaboration, we’ll be holding a free webinar every week. Our trainers are native English-speakers and these webinars are a full-on learning experience from the first minute to the last, despite us offering them for free. People who have taken part tell us that they’ve not found better webinars than ours. Even paid ones.
For each of these webinars, you will need to bring in over 500 people to sign up and take part using a Facebook ads campaign.
Sign up for the webinar is via a long quiz and this has a better completion rate than via a landing page (over 50%).
Because of our quiz, people are more likely to remember that they signed up for the webinar because they’ve spent at least 5 minutes “with us” during sign up. We also have an average show-up rate of over 50%. Of the over 500 people who sign up for the webinar, about 250 will take part live.
In your second month with us, we’re going to be organizing 2 free webinars a week. You’ll need to continue bringing in over 500 signups to the two weekly seminars.
We’ll probably continue like this for 2 months with 2 seminars per week, after which we’ll increase to 3 webinars a week. Ideally, you’ll be able to scale up the number of participants from 500 to 1000 in the first 3 months of our collaboration.
We need you to make a budget plan and tell us how you intend to reach these objectives and the budget you’ll need.
If your plan works for us, then we can talk about a payment package.
Many agencies use a model with a percentage of the advertising budget. For example, we spend US $10,000 on Facebook and the agency’s fee is 10%, 12% or 15% of that budget. We don’t know where this model comes from but it’s clear that it only encourages us to spend more. It has no correlation with results. We don’t want to use this model. However, we can discuss a fixed monthly sum and a “success fee” for meeting objectives. But we’d also be establishing the consequences if you did not meet the targets.
If you’re really in a position to help us, we’re certain we’ll reach an agreement over remuneration. We want us all to be on the same page so we can work together.
Since March 2020 (now more than 12 months), I and the team of All About Parenting trainers have held live webinars every day in Romania (yes, even on weekends) with a minimum of 500 participants. This means having at least 1000 people signed up for each webinar. Sometimes, we’ve even had 5000+ for a single webinar.
Keeping the communication fires burning has been a colossal effort for the whole team, sending out hundreds of segmented emails and of course, doing Facebook Ads campaigns. Even we can’t believe what we’ve achieved. Some of our colleagues at the office even put up pictures from concerts at huge arenas so we could all understand just how many people in total were taking part in our webinars.
What’s more, we’ve put in place the same strategy in Poland where nobody had heard of us previously and held 3 webinars a week. We’re now at 5 per week with about 500 people signed up for each webinar. For us Romanians, Polish is a completely alien language. It doesn’t look anything like the French, English or German many of us speak.
Our Polish team successfully picked up the strategy from Romania and implemented it accordingly in Poland with roughly the same conversion rate (signup rate, show-up rate, etc.). Sometimes they exceeded our results.
This gives us the faith that our strategy works and that we will be successful in implementing it in other countries, with the help of the right people.
We want to make it clear that this is not a “job” advertisement and we’re not talking about a 9-to-5 Monday to Friday schedule.
This role has clear objectives and you’ll need all your focus and motivation to be able to succeed.
And you’re going to be starting from scratch. You’ll need to make plans, form a strategy and then put it into practice because there’ll be nobody to tell you what needs doing. If you don’t like working independently, it’s going to be tough. But if you’re the kind of person who likes to take initiative, this works in your favor because you’ll have much more freedom to decide.
Send an email to stefan@allaboutparenting.com with the answers to the following questions:
The more detailed your answers to the first 2 questions, the better.
All applications will receive a response, either yea or nay. If you get the thumbs up, we’ll ask you to book a 30-minute online interview.
If after this interview, we consider that you are the right person, then you’ll have a detailed 2-hour interview where we’ll discuss objectives and the methods you’ll use to achieve them.
If everything goes well, we’ll talk about an attractive remuneration package, with a monthly sum and success fee.
Then we’ll put the objectives that we’ve set into our OKR software and we’ll ask you to update your progress every week for the first 3 months. If performance is on target (or close to target), then it will be the start of a beautiful working relationship.
So, if you tick all of the boxes above, please do apply because I can’t wait to meet you!